BrandRepublic recently published an article discussing the increasing pressure on manufacturers of personalised pen to improve the extent to which their personlised pens are environmentally-friendly. It seems that companies increasingly have environmental targets to hit, and that corporate responsibility is increasingly a priority.
As such, manufacturers of pens are following an interesting range of strategies to make their pens more green. The article notes the use of recycled materials and of renewable resources such as corn starch and recycled paper pens, the recycling of materials wasted in the manufacturing process, the design of refillable pens and use of vegetable inks, and finally the application of the same sorts of strategies to the pens’ packaging. The article also mentions the use by Senator of energy-efficient manufacturing machinery and processes.
What the article neglects to discuss is the extent to which manufacturers of pens are communicating with their customers about how to effectively recycle the products when they reach the end of their useful lifespan. You might like to read this article about how to recycle pens after use.
Tags: paper pens, recycled, recycled paper pens, recycled pens
